We are seeking an experienced and outcome driven Marketing Content Specialist to join our growing Marketing team. Working closely with stakeholders across the business you will have full ownership for creating and executing a content strategy that focuses on delivering compelling, punchy, brand-building and conversion-driving content.
To be successful in this role, you will have experience of writing content for the SaaS industry (preferably aimed at the hospitality sector). You will have a passion for turning complex / technical language into simple and engaging content.
Further, you will have a proven track record of successfully developing and managing a company’s content strategy and the ability to drive our multi-channel approach forward and get the attention of prospective and current clients in an increasingly competitive market.
You will also bring to the role experience of SEM/SEO, strong analytical skills, and the ability to manage multiple projects/tasks and work effectively within an agile delivery model.
Creativity in content ideation is key to this role.
Types of content you’ll plan, create, publish, and maintain:
• Datasheets, brochures, factsheets
• Videos
• Web pages / landing pages
• Sales enabling content
• Social sliders / posts
• Infographics
• Case studies
• Value calculators
• Email / phone call / LinkedIn scripts for Sales/marketing
• Ad content
• Press releases
• Other innovative content
Education:
Bachelor’s Degree ideally in a Marketing, or Marketing-related degree
Experience:
Solid experience of at least 3 years in Marketing content ideation and creation
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