Copywriting for new web pages, landing pages, products, FAQs
Optimize copy within the customer journey making the message clear and understandable
Write email copy for email campaigns
A/B Testing copy throughout our sites
Collaboration
Working hands-on with design, marketing, and content teams
Working on scripts for videos and audio
Create new / Optimize SEO Copy (Titles, Meta Desc., etc.)
Improve copy in high-value blog posts better sell, convert, and/or drive traffic to goal
Performance
Develop and use metrics to increase conversions, reduce bounce rates
Track and report key functional metrics
Match user intent and command user flow
3-10 years of website, SAAS-specific copywriting experience
Experience with A/B testing tools, heat maps, and google analytics
Expert understanding of writing mechanics and english grammar
Familiarity with trends and styles in all aspects of writing for the web
Must provide a portfolio of marketing-focused web copy
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