Job Description
HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
- Partner with Shanghai team to do the strategic plan on targeting new audience segments
- Increase new install lift for existing live service beats
- Increase brand awareness and shifting intent for aware, but non-players
- Call back churn user with important beats
- Deliver high-impact media campaigns
- Design overall media campaign with Shanghai team
- Source suitable venders and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
- Increase overall in-house media capabilities
- Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
- Explore and maintain NA local media resource
- Negotiate with media agencies and partners to deliver the most value
- Establish results-oriented post-mortem process
#LI-Remote
Qualifications
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
Competencies for the team/company culture:
- Ability to think critically and solve problems
- You demonstrate enthusiasm passion and strong interests in Game
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
- Gaming background, have launched one major AAA integrated media campaign Free-to-play / live service campaign is a big plus Chinese is a big plus
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