Job Description
FBIN is seeking a Digital Merchandiser who is responsible for executing Digital Merchandising strategy, and monitoring, and optimizing visual content for e-commerce sites. This role will strive for operational excellence by leveraging data and customer insights to deliver best-in-class visual content and will partner closely with cross-functional teams. The Digital Merchandiser is customer and consumer-focused and will use data-driven and direct customer insights to drive decisions within the immediate scope of e-commerce and owned websites. This role works in a fast-paced environment while working with a highly collaborative team.
Responsibilities
- Manage the execution and aid in the development of the visual content merchandising strategy for e-Commerce partner sites and owned sites.
- Conduct in-depth research on market trends within the digital space and stay up to date on retailer product detail page functionalities, as well as owned site capabilities.
- Complete competitive analysis and identify gaps or opportunities within the visual content portfolio.
- Execute tests for new visual content concepts on e-commerce and owned websites and work with Business Analysts to evaluate the performance of tracked KPIs to identify areas of optimization that will drive incremental revenue growth.
- Maximize online sales performance (i.e., average order value, conversion rate), with a focus on continuous improvement of product content, cross-sell strategies, and merchandising execution.
- Leverage test learnings and consumer insights to determine product detail page enhancement best practices and develop strategies for execution.
- Communicate outcomes with leadership and internal team members.
- Contribute to the creation of new visual content for product pages, enhanced content pages and brand pages.
- Collaborate with cross-functional teams, including Digital, Marketing, Product, Creative and Sales to execute visual merchandising strategies across applicable websites.
- Manage multiple projects simultaneously while working in an agile environment and support overall business initiatives.
- Acts as a project manager for moderately complex, small to medium projects and drive continuous process refinement and improvement.
- Exercise independent judgment within generally defined policies and practices to identify and select creative solutions.
Qualifications
- Bachelor’s Degree in related field.
- 2+ years’ experience in a digital environment, omnichannel preferred.
- Web analytics experience including a solid understanding of web metrics, KPIs, testing methodology and optimization strategies.
- Aptitude for learning new tools, developing strategies for utilization, and building and executing plans to support business needs.
- Proven ability to successfully handle multiple tasks and prioritize work.
- Application of business knowledge, critical thinking, and sound judgment in the solution of problems and the pursuit of business opportunities.
- Consolidate information from various sources including feedback from others to reach sound decisions.
- Must possess strong communication skills.
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