Job Description
- Develop and manage the strategy and communication of official merchandising and promotional guidelines to enable standardized annual trade planning expectations with field sales
- Through managing the trade team, facilitate Trade Planning Software training with the sales team including developing and updating training documents to ensure compliance with Perfect Snacks trade management expectations
- Trade accrual tracking/communication (internal/external) - monthly, quarterly, annual…provide accurate and timely reporting to corporate finance and sales
- Establishes and tracks against Trade Planning Software plan accuracy through KPI development and standardized process creation
- Actively manage and develop Trade Analyst who is responsible for:
- Tactical management of the trade system and coordinating with sales leads owning trade plans/customer
- Month-end closing of trade spends vs forecast + variances and drivers
- Actively manage and develop Forecasting Analyst/Manager who is responsible for:
- Daily connections with sales team to incorporate forecast adjustments made in real time
- Reporting out of forecast rollups and tracked changes
- Coordinating meetings and communication between sales team and forecast lead
- Key lead and contact point for coordinating the communication of information and details within the forecast to other departments
- Coordinating with trade analyst to match up trade with the forecast for all trade rate/ROY report outs
- BI tools- maintenance, development, etc
- Create post promotion ROI analysis and learnings tied to trade management in coordination with Field Sales
- Contingency planning process- strategically managing opportunistic trade allocations across customers to drive profitable growth beyond base plan
- PPA coordination with Director of Portfolio & Category Strategy to drive proper architecture of platforms, trade spends, and consumer value across channels
- Creation of appropriate RGM principles to drive responsible growth and savings within trade spends and strategy
- Drive process, collaboration, and communication of sales- sourced bottoms-up forecasting
- Develop projects to improve the forecasting and demand planning connectivity and process/meeting cadence
- Establish and track annual customer targets with input and collaboration from Finance and SVP Sales
Qualifications
- Bachelor degree and/or 10+ years of experience in sales, analytics, trade, marketing, forecasting, or related field preferred
- 5+ years previous experience specifically with trade management software and strategy/planning
- 4+ years of experience in managing, mentoring, retaining, and developing talent
- Experience in CPG industry with a specific emphasis on Planning or Supply Chain functions preferred
- Preferred experience in both large and small CPG environments
- Ability to work across multiple data sources to provide a holistic perspective
- Ability to influence decision making across multiple levels and functions of an organization to drive results
- Solid understanding of sales and trade specific methods / techniques
- Excellent organizational skills and time management abilities
- Ability to make decisions and work with limited supervision
- Ability to work under pressure and balance multiple tasks
- Proficient with basic computer hardware and software (Word, Excel and PowerPoint)
- Good oral and written skills
- Excellent organizational skills
- Ability to be entrepreneurial and methodical
- Results-oriented and process driven, with high expectations of self and team
- Collaborative mindset with strength in effectively receiving and communicating feedback
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