It’s about more than the right fit. We’re looking for the right connection.
At Nextiva, it’s our team members that make Nextiva a great place to work. Nexties are smart, driven, and the best in class at what they do. We’re changing the game in the software industry with the first of its kind, conversation-centric work hub that unifies team collaboration, customer management & engagement in ONE single application.
Since its founding in 2008, more than 100,000 companies rely on Nextiva for customer and team communication. We believe in the power of strong connections; connections to our customers with our signature Amazing Service®, our products and services, and most importantly, each other.
Build Amazing - Deliver Amazing - Live Amazing - Be Amazing
Director, Marketing Operations
We are seeking a highly strategic and results-driven professional to assume the role of Director of Marketing Operations. Reporting to the CMO, this leader will take charge of project management, process development, and ownership of marketing technology. The ideal candidate will be adept at overseeing the entire lifecycle of marketing initiatives, ensuring seamless execution, and harnessing data-driven insights to optimize performance.
Key Responsibilities:
- Project Management: Develop and implement robust project management processes to enhance efficiency and productivity. Lead end-to-end project management for all marketing initiatives, ensuring timely and successful execution.
- Reporting and Analytics: Define and operationalize a robust reporting cadence for each marketing function. Real-time dashboards, actual vs goals, attribution, board reporting, budget spend, ROI etc to enable the marketing team to be entirely data-driven in their planning and decision making in all sectors - VSB, SB, MM. Collaborate with analytics teams to implement tracking mechanisms and KPIs to measure the effectiveness of marketing campaigns and ROI.
- Data Hygiene: Ensure all data generated and used by the Marketing and SDR/ BDR teams is accurate, closely managed, and regularly purged. Manage relationships with data vendors and services. Develop and enforce data governance policies to maintain data quality and compliance with data privacy regulations.
- Marketing Automation and Campaign Execution:Work with marketing teams to create, execute, and automate marketing campaigns, including email marketing, lead nurturing, and lead scoring. Implement marketing automation workflows to nurture leads through the sales funnel specific to each marketing segment.
- Operational Efficiency: Establish and own marketing operations processes to streamline workflows and improve overall departmental efficiency. Continuously assess, manage and optimize existing processes, systems & technology to adapt to evolving business needs and industry best practices.
- Technology and Innovation: Stay abreast of emerging technologies in the marketing space and evaluate their potential for enhancing operational efficiency. Manage and own all marketing technology platforms, ensuring seamless integration and utilization across the marketing stack.
- Collaboration: Foster collaboration with key stakeholders, including marketing leaders, sales, finance, and IT, to ensure alignment of marketing initiatives with broader business goals.
- Budgeting: Manage the marketing operations budget and forecasting; monitor expenditures, ensuring cost-effectiveness and adherence to budgetary constraints.
- Team Leadership and Development:Build and lead a high-performing marketing operations team, providing guidance and mentorship to team members.
- Marketing Training and Enablement: Provide training and support to marketing team members on the use of marketing technology tools and systems. Keep the team updated on best practices and emerging trends in marketing operations.
- Scalability and Growth: Plan for the scalability of marketing operations to support company growth and expansion into new markets.
Required Skills and Qualifications:
- 10+ years of relevant experience, with proven experience in a senior marketing operations role, demonstrating successful project management and process optimization.
- Strong analytical skills with the ability to derive actionable insights from marketing data.
- In-depth knowledge of marketing technology and the ability to manage and integrate various tools.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Strategic thinking and problem-solving capabilities.
- Demonstrated leadership experience, including team management and development.
Compensation, Rewards & Benefits:
Nextiva provides a comprehensive employee benefits package that includes medical (including supplemental plans for accident, hospitalization and critical illness), telemedicine, dental, vision, disability, life insurance, legal assistance, an Employee Assistance Plan, paid parental bonding leave, PTO for hourly employees and Flexible Time Off (FTO) for salaried employees, an employee long-term savings plan (401k) through Fidelity with Nextiva matching, comprehensive employee wellness programs and loads of learning and development opportunities which are coupled with career paths to last a lifetime.
Interested in joining our amazing team at Nextiva HQ? Apply today as we launch the future of business conversations!????
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In 2022, Nextiva has been recognized by Comparably as the ‘Best Place to Work’ in the following categories: Best Company Leadership, Best CEO for Women, Best Global Culture, and Best Places to Work in Phoenix.
Additional workplace awards include 2021 LinkedIn Talent Employee Engagement Champion, Comparably’s Best CEO 2021, Best Company Culture 2021 and 2018, Best Company Compensation 2022, 2021 and 2019, and Glassdoor’s 2020 Best Places to Work.
Nextiva is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Nextiva participates in the E-Verify Program where and as required by law. For additional information about E-Verify visit USCIS.
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