· Write at least 3-4 articles per day
· Maintain a Wordpress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month
· Support and participate in the planning and production of video and photo assets based on local market needs
· Maintain high industry awareness in terms of the competitive set and content excellence
· Sourcing and directing local talent (vloggers and bloggers) and link building initiatives
· Responsible for identifying local content opportunities and trends to drive relevant and newsworthy content creation in real time
· Implement, evaluate, and grow the Malaysia content strategy for various brand, ensuring targets and KPIs are delivered across the market
· Be the true guardian of the tone of voice for the brands, ensuring the highest and most resonant quality bar for all content, at all times
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