Who we are
In a world where acquisition costs are skyrocketing, funding is scarce, and ecommerce merchants are forced to do more with less, the most innovative DTC brands understand that subscription strategy is business strategy.
Recharge is simplifying retention and growth for innovative ecommerce brands. As the #1 subscription platform, Recharge is dedicated to empowering brands to easily set up and manage subscriptions, create dynamic experiences at every customer touchpoint, and continuously evaluate business performance. Powering everything from no-code customer portals, personalized offers, and customizable bundles, Recharge helps merchants seamlessly manage, grow, and delight their subscribers while reducing operating costs and churn. Today, Recharge powers more than 20,000 merchants serving 90 million subscribers, including brands such as Blueland, Hello Bello, CrunchLabs, Verve Coffee Roasters, and Bobbie—Recharge doesn’t just help you sell products, we help build buyer routines that last.
Recharge is recognized on the Technology Fast 500, awarded by Deloitte, (3rd consecutive year) and is Great Place to Work Certified.
Overview
Recharge is seeking a Senior Product Marketing Manager to drive the GTM strategy for a high-impact product area within our organization. A successful candidate will be instrumental in shaping and executing marketing initiatives, establishing strong internal and external relationships, and ensuring alignment between product value propositions and market demands.
This role will encompass influencing roadmap decisions for multiple products and features, understanding analytics and performance, and co-creating strategic plans with the product, marketing, and revenue teams.
The ideal candidate can get scrappy to mobilize people and resources around emerging opportunities, demonstrating a proactive approach to identifying and leveraging nascent market trends. Passion for creating experiences across product and lifecycle marketing channels, coupled with expertise in experimentation and optimization, is essential.
What you’ll do
- Live by and champion our values: Accountability, Collaboration, Iteration and Details
- Become a product and market expert to drive thoughtful go-to-market strategies in collaboration with the Product team.
- Own and execute our product-led growth strategy.
- Educate the company, prospects, and customers on the value propositions of our products, highlighting use cases and differentiation from competitors.
- Collaborate closely with the Marketing team to create compelling content and design demand campaigns targeting our ideal customer profile.
- Plan, communicate, and oversee cross-functional projects involving multiple teams; deliver presentations to leadership, including executives.
- Measure performance metrics and provide actionable recommendations to enhance our roadmap and growth.
- Define, monitor, and analyze metrics for launched products to ensure strategic goals are met, using data insights to influence future strategy.
- Participate in industry and Recharge-hosted conferences and events.
What you’ll bring
- Minimum of 6 years of Product Marketing experience, including a track record of developing positioning and launch strategies for SaaS or Product Led Growth tech companies.
- Expert in managing organizational change with strong leadership and adaptability.
- Proven experience supporting sales teams to close new business and cross-sell additional products.
- Successful track record of leading and executing strategies with the product as the primary vehicle to acquire, activate, and retain customers.
- Ability to rapidly build credibility and trust with Product stakeholders to drive impact.
- Strong analytical and communication skills.
- Demonstrated ability to organize and lead cross-functional project teams for impactful go-to-market launches.
- Results-oriented mindset with a history of backing decisions with product & market data.
- Willingness to learn new technologies and skills to get the job done.
- Experience in ecommerce technology is a plus.
- Willingness to travel as needed.
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Recharge Payments is an equal opportunity employer. In addition to EEO being the law, it is a policy that is fully consistent with our principles. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, religion, color, national origin, sex, sexual orientation, gender identity, genetic information, pregnancy or age. Recharge Payments prohibits any form of workplace harassment.
Transparency in Coverage
This link leads to the Anthem Blue Cross machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes network negotiated rates for all items and services; allowed amounts for OON items, services and prescription drugs; and negotiated rates and historical prices for network prescription drugs (delayed). EIN 80-6245138. This link leads to the Kaiser machine-readable files.
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