Job Application for Sr. Demand Generation Manager (REMOTE) at Route{"@context":"schema.org","@type":"JobPosting","hiringOrganization":{"@type":"Organization","name":"Route","logo":"https://s3-recruiting.cdn.greenhouse.io/external_greenhouse_job_boards/logos/400/004/900/resized/Route_Logo_set_Route_logo_hor_blue_(1).jpg?1571688184"},"title":"Sr. Demand Generation Manager (REMOTE)","datePosted":"2024-04-01","jobLocation":{"@type":"Place","address":{"@type":"PostalAddress","addressLocality":"Lehi, Utah, United States","addressRegion":"UT","addressCountry":null,"postalCode":null}},"description":"\u003cp\u003e\u003cstrong\u003eWe are \u003c/strong\u003e\u003ca href=\"https://route.com/\"\u003e\u003cstrong\u003eRoute\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eBuying stuff online can get messy once you hit that “order” button. Managing dozens carrier tracking links, dealing with lost or damaged packages, and resolving issues with customer support can feel like a wild goose chase. That’s why we created the Route\u0026nbsp; — to make the post-purchase experience for consumers like you, and the brands you love, as seamless as possible.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eRoute is on a mission to connect the world’s commerce. Through our network of millions of Route App users and thousands of merchants, we’re making it easier than ever for consumers to track, insure, and discover their favorite products in one place — which connects the world’s best direct-to-consumer brands to happy, repeat customers.\u003c/p\u003e\n\u003cp\u003eSince Route launched in 2018, we’ve been on a journey to build innovative products that empower our customers, all while fostering a people-first, values-driven company culture. We’re looking for talented people across the ecommerce space to join us on the next steps of this adventure.\u003c/p\u003e\n\u003cp\u003eDon’t just take our word for it! \u003ca href=\"https://www.linkedin.com/company/route-app/mycompany/?viewAsMember=true\"\u003e\u003cstrong\u003eDiscover what life at Route has to offer\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e.\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe team\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eThe Marketing team is responsible for helping acquire and convert prospects, bringing products to market, and sustaining success across the product lifecycle. Our team mission is to define, differentiate, and communicate the value of our products across segments and personas, connecting the dots between client needs and Route solutions. This role reports to our head of marketing.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe opportunity\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eRoute is looking for a customer-minded, metrics-driven Sr. Manager of Demand Generation to own the scaling of our demand generation engine, from top-of-funnel all the way through to revenue realization. The ideal candidate will have \"grown up\" in marketing as a demand generation person, especially in the areas of digital marketing and account-based marketing (ABM). You’ll be the go-to head of demand generation, starting as a team of one, and will partner with the rest of Marketing and Sales to flesh out our instrumentation and hit pipeline and revenue goals through compelling inbound initiatives.\u0026nbsp;\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eCandidates must have prior B2B demand generation experience, ideally across businesses of different sizes (e.g., SMB, mid-market, and enterprise) with an appreciation for how strategy and tactics for each segment vary. Prior ecommerce experience is preferred.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you’ll do\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOwn channels to drive results\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBuild and execute multi-channel demand gen strategies to drive measurable growth across all traditional demand gen channels that you deem strategically relevant: paid search, paid social, retargeting, email, live events, webinars, content syndication, web, etc.\u003c/li\u003e\n\u003cli\u003eOwn diversified channel strategy\u003c/li\u003e\n\u003cli\u003eOwn experimentation and optimization\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop strategies to generate and progress pipeline\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eBuild account-based marketing (ABM) strategies to move larger deals through the pipeline.\u003c/li\u003e\n\u003cli\u003eArchitect and develop nurture campaigns (via email, retargeting, and other relevant channels).\u003c/li\u003e\n\u003cli\u003eCreate smart, impactful, and persona-relevant campaigns across the buyer journey.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eLead cross-functional teams to ensure success of Demand Gen initiatives\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003ePartner with Sales to build a demand generation plan that engages and nurtures target ac
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