· Support the development of the GPC offering, including packages of SEO audits, pre-sales materials, category assessments and the rollout of content hubs.
· Research, plan and build out content strategies for GPC clients in Asia;
· Communicate SEO insights and expertise to clients;
· Build out decks to support strategic search optimisation consulting;
· Create, update, and summarise monthly SEO reports;
· Support all SEO activity;
· Manage a team of SEO Specialists and validate (QA) freelancer outputs to meet highest standards;
· Review multiple language work - especially around keyword discovery;
· Create content briefs at scale for projects and content hubs;
· Review articles created for SEO quality assurance;
· Recommend relevant content optimisations for best impact;
· Perform competitors’ analysis, site audits and site analysis (part of the analysis include excel work and presentations)
· Supporting Head of SEO APAC on new-business requirements and larger projects in Asia
· When required, manage time and quality of freelancers and junior members of staff
· Liaise with project management team to improve processes and resource management.
· Has handled and managed international clients or projects
· Formal education min Bachelor Degree (any major)
· Have minimum 7 years’ solid experience in SEO technical and content skills
· Advanced SEO skillset and strategies
· Analytical and data-driven thinking
· Fast learner & like to challenge new things
· Have Passion on SEO & any new things related to Google & organic traffic channel
· In-depth experience with website analytics tools (e.g, Google Analytics, GSC, Ahrefs, moz, etc)
· Knowledge of ranking factors and search engine algorithms
· Up-to-date with the latest google update, its feature and best practices in SEO
· Excellent presentation skill
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