We are looking for an Executive Communications Social Specialistwho will be a constant and enthusiastic steward of the latest ServiceNow messaging in partnership with our senior executives and their teams, especially during fast-moving and industry-changing company moments.
You’ll work collaboratively across the Global Communications organization partnering closely with C-Suite and SVP/VP+ communications leads and key stakeholders to amplify socially key company announcements, strategic partnerships, financial news, events, cultural moments, and much more. You’ll develop unique, social-first approaches positioning our executives as thought leaders and voice of the company for these moments, along with building awareness and engagement of our leadership and their personal social media accounts. There is no shortage of exciting opportunities to expand the reach and impact of our Executive Communications Social practice, including via newly added paid capabilities.
Key responsibilities:
· This role will report into our Senior Manager, Executive Communications Social and support the continued expansion of our successful executive social program.
· Thoughtfully pair our communications narratives and goals with personal social media best practices and influence recommendations based with key stakeholders, executives, and their teams.
· Collaborate with key partners across communications, thought-leadership, marketing, and the corporate social media team providing strategic input into integrated plans reinforcing our exec comms social strategy and messaging. · Proactively recommend, craft and execute paid social campaigns from end-to-end, including ongoing assessment of performance and reporting data, while closely partnering with platform representatives, key exec comms stakeholders, and our paid colleagues in Marketing.
· Develop on-the-fly short-form written content and creative recommendations and be able to own the review process management with stakeholder feedback and additional revision cycles, while exhibiting an open, collaborative and positive attitude throughout.
· Refresh existing social best practices trainings and provide updates to supporting curriculum materials, with a focus on the LinkedIn platform. Tap into our platform representatives and Brand/social teams to ensure consistent guidance across the organization. Conduct training sessions for key teams on request.
· Draft regular communications recapping executive communications activities for a bi-weekly newsletter, “real-time” Teams channel updates, communications plan inputs, and performance reporting for key programs.
· Be an approachable technical resource for social publishing logistics and keep up-to-date with changes to relevant platforms.
· Minimum of 4 years of social media management with a proven track record of success; a background in personal/individual social media account management is ideal.
· A genuine love of delivering effective social-based communications.
· Experience in B2B social media management is appreciated; agility in hypergrowth environments is necessary.
· Ability to think quickly and pivot, when necessary, to counsel partners and execute plans with a preference for a collaborative work style.
· Resourceful, energetic, solutions-oriented, excellent communication skills, collaborative, always trying to find ways to improve with an empathetic approach to teamwork and management.
· Solid writing, editing, and communication capabilities.
· An understanding of basic paid social logistics, execution, and performance data is a plus.
· Bachelor’s degree in Marketing, Communications, Business, or related field.
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