Job Description

YOUR FUNCTION:

You are responsible for supporting the sales activities and drive/collaborate on selected business development initiatives for the TKI fertilizers. You co-develop and action the sales strategy and deliver on sales volumes & margin targets in the region through the use of high quality distribution channels. Also you lead the agronomical development work to support sales growth.

Sales support

• Align on sales & development strategies with the line manager. Refine and implement this strategy.
• Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators to acquire new customers
• Plan & conduct demand generation activities such as individual & group farmer meeting, product demonstrations & field days to show the product USPs.
• Create brand visibility in the market place through proper utilization of branding material to stimulate the sales.
• Propose marketing and promotional materials/events to stimulate sales, including:
  • Connect farmers & dealers to our social media such as FB, You Tube & WhatsApp as per plan.
  • Record farmer success stories through documentation, recording & pictures.  
  • ...
• Accountable for adminstrative tasks, market and business data capturing as required to report to the hierachical manager.
• Responsible for demand forecasting and advice on demand planning.

Agronomical support

• Lead the technical activities in line with the sales strategy.
• Develop, maintain, update and actively utilize a network of technical contacts to promote the technical benefits of the products as to develop sales.
• Provide technical support to customers (i.e., distributors, growers).
• Manage a program of products field trials in the region to promote the benefits/value proposition of the product portfolio.
• Develop, catalogue and maintain a full archive of technical publications relating to the product portfolio (make available within TG).
• Identify and reinforce value proposition of Tessenderlo Kerley fertilizers.

Budget

• Submit periodic reports as required by the hierarchical managers.
• Meet sales, financial and technical objectives.

Safety

• Actively contributes to a safe working environment and good practices for all employees and related companies (distributors, customers,…)
• Accountable for personal safety and that of local staff.

Qualifications

• Bachelor Degree in Agronomy (or equal by experience).
• Minimum 2-5 years business development / commercial experience in fertilizers or/and crop nutrition.
• Comprehensive knowlegde of agricultural practice with specific expertise in fertilizers management and main crops in the area.
• Ability to develop a deep understanding of market and products.
• Prepared to travel regularly within Guatemala, up to 80% of the working time,
• Required languages: English and Spanish.

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