Job Description
Under the direction of the Account Director, the Account Manager, has primary responsibility for helping and managing specific Account Services activities for assigned clients, including developing and executing strategies to grow revenue that meets and exceeds assigned objectives including, client management, development, and retention. This individual is also responsible for providing guidance to the internal team members through detailed and compelling project briefs. The Account Manager plays a key role in leading internal cross-functional core teams, partner agencies, vendors and clients on the brand strategy, tactical plans, and design of innovative advertising, marketing, and digital initiatives. In addition, the Account Manager understands client challenges and leads internal and external core teams to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include assigned client development, relationships, and satisfaction, and the overall strategy, development, and execution of assigned Accounts Services activities.
Job Duties
Leadership/Management
- Lead cross-functional teams in support of client needs for all Synchrony clients
- Monitor and manage assigned activities to ensure timely delivery of products and services
- Foster and develop collaboration between internal teams and external vendors and partners to ensure innovative and collaborative solutions to client needs
- Ensure team compliance with client contracts, timelines, and budgets
- Oversee assigned program financial management and reporting
- Work with other team members to ensure that Synchrony is meeting its goals, objectives, and corporate values
- Support the development, presentation, and selling of high-quality deliverables
- Accurately assess and relay client requests, comments, and concerns to the internal team
- Ensure alignment of brand strategy to tactical execution
Internal and External Relationships
- Actively participate in client presentations, selling the agency's point of view
- Represent the organization in an appropriate manner
- Attend client meetings, congresses, and communicate key learnings to team and client
- Be a positive force for enhancing the work culture, consensus-building, and internal communications
- Facilitate communication between team members and clients to maintain strong relationships and effective account management
- Resolve conflict and celebrate success; set clear team priorities and help define success in terms of the whole team
- Explain client/brand objectives and strategies to the internal team, partners, and vendors
- Keep management apprised of:
- Critical internal Synchrony issues, concerns, and opportunities
- Critical client concerns and opportunities
- Brand accomplishments and tactics
- Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field
Key Competencies
- Effective interpersonal skills, with a strong focus on account services, strategic medical/marketing and businesses processes
- Ability to manage outcomes to win-win resolution
- Ability to present ideas and supporting rationale to internal and external teams in an effective manner
- High level of integrity, confidentiality, and accountability
- Effective leadership skills
- Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
- Demonstrated ability to manage key constituent relationships
- Able to identify key issues; creatively and strategically overcome challenges or obstacles
- Effective attention to detail and a high degree of accuracy
- Excellent analytical thinking, planning, prioritization, and execution skills
- Strong marketing skills and experiences
- Excellent communicator both verbally and in writing
- Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
- Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
Qualifications
Requirements
- Bachelor's degree required
- Minimum of 2-3 years’ experience in marketing and account/client services support or pharmaceutical marketing/sales and/or project management
- History of successful management of more than 1 million dollars of fee/year (preferred)
- Specific industry and/or therapeutic expertise is required
- Strong understanding of digital strategy and tactics, specifically in pharmaceutical marketing
- Experience in both professional and consumer tactics preferred
- Experience leading the following activities: advertising initiatives- print or digital, websites, emails, banner ads, video production, media placement, brand planning, sales rep materials, branding, creative campaign development, promotional medical/marketing initiatives
Working Conditions
- Ability to attend and conduct client meetings and presentations
- Significant communication with clients and internal teams, including many presentations
- Ability to travel as client needs require
- Ability to commit to extra and/or nontraditional hours as client needs require
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