Job Description
The Salesforce Administrator Specialist (Digital Experience Specialist) is responsible for managing Pilmico’s customer journeys by ensuring digital experience is relevant and personalized to users and that digital service and campaigns are designed, built and delivered to best practice user experience principles. The Digital Experience Analyst utilizes marketing automation platforms and fully leveraging its capabilities. It also includes the responsibility for the day-to-day configuration, fulfillment & support, maintenance and improvement of these platforms. Working closely with the sales, marketing, designers, developers and project managers. Within the SFIA profile, the Digital Experience Analyst must demonstrate Level 3 responsibilities, i.e. Enable the competencies outlined.
Qualifications
- Bachelor's degree in Marketing / Communication / Business Studies / Information Technology or any related field. A Certified Digital Marketer is a bonus.
- Solid knowledge of Marketing Technology solutions like Salesforce Marketing Cloud, Adobe Experience, HubSpot, Hootsuite, Facebook Business Manager, Instagram for Business, Twitter for Business, Viber for Business.
- High level of accuracy and attention to detail.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Ability to assess the impact of new requirements on new marketing technologies and other integrated systems.
- Must be passionate about marketing and technologies used to support online and/or mobile publishing operations;
- Professional client communication, both written and verbal.
- Ability to handle multiple projects and prioritize responsibilities in a fast-paced environment.
- Keen problem-solving skills and troubleshooting abilities.
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