Job Description
Our Senior Marketing Manager will be responsible for strategy implementation, positioning, messaging, and branding of our products and services to attract new leads and strengthen Human Edge´s brand awareness.
- Design and implement account-based marketing campaigns to drive lead generation and advance our web presence (including SEO, SEM, social media, and email marketing)
- Work closely with cross-functional teams, such as Consultants, graphic designers, and content development teams to ensure seamless execution of marketing initiatives.
- Monitor and analyze campaign performance using marketing analytics tools and prepare regular reports to assess the effectiveness of marketing efforts.
- Manage marketing projects from concept to completion, ensuring all tasks are completed on time and within scope.
- Oversee the creation and organization of marketing content, including blog posts, social media updates, and email campaigns.
- Improve conversion across product solutions working cross-functionally to determine lead quality, quantity, and cost structure.
Qualifications
- 8-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services.
- Relevant experience in the Human Capital industry (must-have).
- English C2 or equivalent
- University degree (Bachelor), ideally in Marketing.
- CRM experience to enable digital marketing and sales.
- Analytic skills: effective at articulating data and insights for sales conversion.
- Deep understanding of business models and marketplace trends.
- Digital marketing skills, product launch, and campaign management.
- Ability to address business problems with solutions that create new insights and drive better people decisions for our clients.
- WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!
- Traits: Assertiveness, Persistence, Intellectance, Growth Mindset, and a drive for Excellence!
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