Who We are
Electric is on a mission to simplify IT for small businesses everywhere. In the US alone, 99% of companies are small businesses, and we have a huge opportunity to impact how they run by providing a solution that makes managing IT easy (even if you’re not an IT expert)! We do that for almost 1,000 small businesses and over 55,000 users with IT Management Software that makes technical things like device management, application provisioning, cybersecurity policies, employee onboarding, and compliance reporting easy to manage and improve.
Our employees are our most valuable asset. We have a people-first culture that prioritizes inclusion, support, growth, and development. You're not just an employee here; you're an important part of our community and of our mission to simplify IT.
If you want to bring your skills to a highly collaborative team and are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to small businesses across the U.S., read on.
Role Overview
We are seeking a Marketing Operations Manager to join the Revenue Operations team at Electric. The primary responsibility of this role is to establish and fine-tune the systems and processes tied to marketing-related measurement and analytics, marketing automation, marketing infrastructure, and data management. This role works in close partnership with multiple teams across Marketing, Customer Experience, Product and Revenue Operations.
We are looking for someone who is comfortable with the technical aspects of marketing operations, open to iterating for constant improvement and using data to drive decision making. The ideal candidate is someone who can collaborate with others to establish a strategy and is also comfortable executing the day-to-day operations.
What you’ll do
- Optimize the marketing tech stack and operational processes to support growth marketing objectives and produce led growth
- Improve the lead-to-revenue process to achieve goals through the funnel; as well as track conversations at each stage of the customer journey across campaigns and channels
- Provide insights on campaign performance through a range of metrics and dashboards to help drive pipeline using growth marketing tactics
- Manage technical aspects of key marketing systems (Marketo, Gainsight) used to generate, distribute, and report on prospects
- Work in the marketing automation system (Marketo), including management of assets, integrations, tracking, and reporting.
- Create a marketing database strategy to support general health and growth in various market segments
- Establish and maintain scalable processes that ensure best practices in campaign and lead management in Salesforce and Marketo
- Optimize the marketing technology stack to help the marketing team drive efficiency in the execution of programs and campaigns; this could include evaluating new marketing technologies and add-on applications
- Monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals and OKRs
Who you are
- 3+ years of marketing automation and/or marketing operations experience at a product led growth company
- In-depth experience with building and scaling in a Marketing Automation Platform like Marketo; Marketo-certified is a plus
- Hands-on experience with Salesforce is required; Gainsight experience is a plus
- Experience with lead-routing software is preferred (e.g. LeanData, RingLead, Tray.io)
- Exposure to Jira, Confluence or similar collaboration tools
- Experience in the strategy, design, and implementation of the lead-to-revenue process – definitions, stages and statuses, data mapping and syncing, and SLAs from a product led growth and growth marketing perspective
- Strong analytic skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights
- Curious and thoughtful in solving problems
- Ability to navigate ambiguity, prioritize and manage multiple projects
- Experienced working in a fast pace environment
Read about working at Electrichereand meet ourleadership team!
We offer a range of benefits that include:
- Flexible and generous PTO
- Mental Wellness Days
- Volunteer Days
- Medical, Vision, Dental, and Orthadontia Coverage
- 401k
- ESOP (Employee Stock Option Program)
- Kindbody Membership for Family Planning
- Pre-taxed Commuter Benefits
- Generous Parental Leave
- Paid medical, family, and military leave
- Short and Long Term Disability
- Employee Assistance Programs
- Life Insurance funded by Electric
- Training and career growth
- Awesome team building events!
Where?
We are headquartered in NYC, with an office in Denton, TX and remote locations across 24 states. Our largest markets outside of the Tri-State area and Dallas-Fort Worth area are San Diego, Denver, Raleigh. We embrace a hybrid culture and offer opportunities throughout the year for folks to get together in regional markets or at HQ. With a widely distributed team, we are used to working remotely across different time zones.
See below to see if you are eligible to work within the 24 states we hire in: Arizona, California, Colorado, Connecticut, Florida, Georgia, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Jersey, New York, North Carolina, Oklahoma, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin.
Standard Working Hours: [Specify timezone, 9:00AM -6:00PM]
We are an equal opportunity employer.
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.
We are committed to creating a diverse and inclusive work environment. Electric does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.
Accommodations
Electric is committed to providing access, equal opportunities, and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation as part of the recruitment process, please contact: TA@electric.ai.
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As an organization, we believe in pay transparency and have chosen to abide by NY state, CO and CA pay transparency laws across all roles, regardless of location of hire, and post salaries for all positions eligible for full time hire on our website.