About Invoca:
Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 400 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
About the Team:
As a core part of Invoca’s Corporate Marketing team, you’ll own all aspects of our public relations and media strategies to build our brand’s equity and share-of-voice in the B2C conversation intelligence market. .Invoca is looking for a Sr. Corporate Communications & PR Manager to help ignite and elevate our brand awareness in the revenue execution category for B2C marketing, sales, and contact center teams.
About the Role:
In this role, you’ll manage all PR day-to-day communications, become our internal reporter (reading articles, story-mining, sniffing out fresh opportunities to turn the one-off chats into memorable press moments), build PR launch strategies and draft respective communications as we bring new products or announcements to market, drive our industry/product awards program, recommend and draft abstracts for trade events and external speaking engagements, execute on thoughtful executive thought leadership programs (take advantage of using crafty social, video, content, quotes), and more. As our industry is rapidly changing and evolving each day, you’ll find that your opportunities to learn will never end here at Invoca.
In this role, you’ll report to Invoca’s Sr. Director of Corporate Marketing, working on the Corporate Marketing team alongside leads in content marketing, SEO, case studies, social media, analyst relations, and internal communications. Across marketing, you’ll work closely with our product marketing managers, customer community, demand generation/inbound, and design/video teams, as well as alongside our key executives, industry thought leaders, sales groups, customers, and partners to craft compelling stories that stimulate market interest that keep readers coming back for moreInvoca! Beyond marketing, Invoca is your ocean. Fish where the fish swim.
You Will:
- Develop, implement, and execute a world-class PR strategy that garners earned coverage in both business and trade/vertical publications.
- Write punchy, PR-friendly pitches with compelling points of view that push provocative narratives.
- Establish, grow, and maintain dependable relationships among media and journalists, and influencers, identify memorable story ideas, pitch press, and secure coverage.
- Source and manage a spokesperson program to power interviews, podcasts, video interviews, and live-event speaking opportunities for Invoca executives, key customers and advocates.
- Write snappy, engaging and informative press releases that prospects/customers, partners, and investors will actuallywant to read!
- Leveraging non-traditional channels, including social media, podcasts, and more, to reach new audiences and influencers and expand Invoca’s brand awareness in new markets.
- Identify, manage, and activate industry influencers in core market segments (healthcare, automotive, telco and more) to build ever-lasting relationships.
- Track and report on key metrics monthly, including earned media coverage, share-of-voice, competitor moves, and opportunities to grow and improve. Lean on data to inform key learnings and reevaluate future PR strategies.
- Thinking “outside of the box” and never be afraid to test drive your new ideas.
- Bonus: If you have experience in producing or hosting podcasts/public speaking.
You Have:
- 8+ years of PR and/or marketing communications experience leading communications for B2B/B2C tech companies
- Proven track record of creating impactful and measurable communications campaigns
- Excellent writing skills and experience writing for global audiences across various channels
- Ability to fluidly navigate between strategy and execution (can develop high-level strategic plans and also produce crisp, clear communications that drive results)
- Success in building and implementing thought leadership strategies for executives (lean in on LinkedIn/social media networks)
- Experience working cross-functionally and communicating with all roles, departments, and levels of seniority of the organization
- Talents in turning complex information into relevant, engaging, and valuable narratives that drive urgency among a diverse set of audiences
- Managing multiple projects simultaneously and work autonomously with guidance from broader teams
- Experience working within a fast-paced emerging category creation environment where anything’s possible
- A strong sense of creativity and a passion for bringing forward new ideas and testing innovative approaches to reach key stakeholders
- Experience proactively identifying trends, developing compelling narratives, and driving a thought leadership position in a rapidly growting industry
- Genuine passion for great storytelling that pulls at the heartstrings and makes stories stick
- Attention to the micro details while driving key project management
- Drive, curiosity, and passion to position Invoca as the leading global brand in our category
Salary, Benefits & Perks:
Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:
- Paid Time Off -Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
- Healthcare -Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
- Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
- Stock options - All employees are invited to ownership in Invoca through stock options.
- Employee Assistance Program -Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
- Paid Family Leave -Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
- Paid Medical Leave - Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
- Sabbatical -We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
- Wellness Subsidy - Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
- Position Base Range -Salary Range $105,000- $150,000/ plus bonus potential
- Please note, per Invoca's Covid-19 policy, depending on your vaccine verification status, you may be required to work only from home / remotely. At this time, travel and in-person meetings will require verification. This policy is regularly reviewed and subject to change at any time.
DEI Statement
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.
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