Career Opportunity:
- Join an industry with massive socio, economic, and political importance in the 21st century
- Partner with prominent clients and help them solve hard security problems
- Work alongside some of the best and the brightest minds in the security industry
- Leave an indelible mark on a company where individual performance has a real impact
- Be recognized, internally and publicly, for your contributions in a high-profile position
- Align your career trajectory with a high-growth company that is on the move
- Be part of the leadership team designing and building out our first product
Core Responsibilities:
- Develop, articulate, and implement a holistic marketing strategy that encompasses brand awareness, corporate communications, and demand generation
- Foster brand awareness through powerful messages to our target market through the company website, events, email, blogs, videos, webinars, presentations, and creative collateral
- Develop a demand generation engine through organic and inorganic activities such as thought leadership, SEO optimization, digital advertising, PPC, and event sponsorship
- Budget, forecast, and report on performance targets related to objectives and key results set by marketing in collaboration with the executive team
- Serve as a liaison to external PR agencies and as a senior spokesperson for press, analysts, and industry events
- Conduct market & competitor research and analysis to evaluate challenges and opportunities for future growth
Desired Qualifications:
- Demonstrated marketing and leadership experience with a track record of success
- Demonstrated success executing B2B SaaS GTM strategies and outcomes
- Demonstrated success creating scalable, ROI-driven marketing programs across multiple channels
- Deep cybersecurity industry with a strong passion for making the world safer and more secure
- Deep experience with modern marketing automation systems
- Deep experience in account based marketing strategies
+1 Qualifications:
- Familiarity with Hubspot, Salesforce, SEM Rush, Wordpress, Zoominfo, and other common marketing tools
- Familiarity with social media strategies across LinkedIn, Adwords, Twitter, Reddit, and YouTube
- Bachelor’s degree in Marketing, Advertising & Public Relations, Communications, or equivalent years of experience
Desired Behaviors:
- Comfort dealing with ambiguity in an environment where we build the plane as we fly it
- Ability to helicopter up and down from high level strategic planning to ground level tactical execution.
- Ability to prioritize and manage various marketing projects based on near-term and long-term business objectives
- Ability to self-direct work, orient to action, and truly own the position in a high-growth environment.
- Personable individual who enjoys working in a team-oriented environment with an ability to establish strong working relationships with the sales and product teams
- Excellent communicator who can convert value proposition and differentiation into effective product messaging and positioning
- Brand-centric focus with an obsessive need to increase the prestige and visibility of the company and its solutions
Accountable for:
- Quarterly sales qualified leads objective and key result
- Quarterly brand awareness objectives and key results
- Quarterly existing customer influence objectives and key results
- Quarterly marketing spend efficiency and LTV:CAC objectives and key results
- Quarterly team retention and career development objectives and key results
If this position is wildly successful, in one year you will have:
- Directly impacted our aggressive 200% product revenue target
- Increased the company’s overall brand visibility by 2x
- Created a reliable, scalable demand generation channel for the sales team
- Began transitioning us from a loves, but niche player to an emerging leader in our market
Compensation & Benefits:
- Competitive salary
- Employee stock option plan
- Competitive coverage on health, dental, and vision insurance
- 401K with company matching