Job Description
We are seeking a skilled and experienced Web Content Specialist to maintain content on our websites and support global stakeholders in the development of their sites.
As part of a Digital Marketing team - acting as an internal agency - the web development team that supports Global Marketing and the organization (i.e. internal clients) serving the globe. You will work collaboratively with cross-functional teams in supporting all of the Turnitin organization’s portfolio of products in achieving revenue targets by providing a first-class digital marketing service that meets and exceeds the expectations of colleagues and customers.
Responsibilities:
Web Content Support
- Utilize content management systems (CMS) to upload, format, organize and publish web content.
- Regularly update and maintain the content on the website to ensure accuracy and relevance.
- Support content authors with content entry questions or issues.
- Implement on-page SEO best practices to improve organic search visibility.
- Stay informed about SEO trends and implement strategies to enhance website ranking and performance.
Analyze & Experiment
- Collaborate with cross-functional teams to gather information and insights for content creation.
- Monitor website analytics to track the performance of content and identify areas for improvement.
- Provide regular reports on key performance indicators (KPIs) related to web content.
Collaboration and Communication
- Work closely with the in-house design and web development teams to ensure a seamless and user-friendly experience on the website.
- Participate in development sprints as a QA resource to ensure content and SEO are not negatively impacted.
- Support global stakeholders by acting as a point of contact for the Web Team and escalate as needed.
Qualifications
Requirements:
- Minimum of 3 years experience with web content support
- Bachelor's Degree in Marketing, Information Systems, related field or equivalent combination of education, skills, and experience.
- Moderate understanding of front-end development such as HTML and CSS
- Knowledge of SEO best practices and experience with SEO tools.
- Working knowledge of global data privacy regulations (GDPR and CCPA). Experience with accessibility standards (WCAG AA rating).
- Familiarity with content management systems (e.g., WordPress, Drupal, Contentful, HubSpot). Experience with FirstSpirit a plus.
- Basic understanding of web design principles and UX/UI concepts.
- Experience with Google Analytics 4 (GA4), including ad-hoc reports and event tracking configuration. Working knowledge of Google Looker Studio (Data Studio) a plus.
- Excellent organizational and project management skills.
- Strong communication, project management and collaboration skills with internal and external stakeholders. A team player with a customer-centric focus while able to work independently.
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