JOB SUMMARY:

The Brand and Product Marketing Manager is responsible for the overall development and management of marketing strategy, tactics, and materials to support C3’s vertically produced cannabis products.

This role involves identifying potential brand and/or product campaigns for both retail and wholesale channels, generating briefs for creative teams, working cross-functionally with production and cultivation, determining campaign specifications and talking points, tracking production timetables for go-to-market planning, and developing time-integrated plans for product introduction over both retail and wholesale.

This role will help develop and lead marketing strategies to ensure successful product launches, market penetration, and ongoing awareness.

JOB DUTIES:

Core duties and responsibilities include the following. Other duties may be assigned.

• Brand Management: Ensure a cohesive and consistent brand voice and image across all channels. Maintain and enforce brand guidelines in all marketing materials and communications to strengthen C3's brand identity.
• Consumer Insights & Data-Driven Strategy: Gather and analyze consumer and wholesale buyer insights to inform product positioning and messaging. Use data analytics to monitor campaign performance and optimize strategies for better customer engagement and brand loyalty.
• Competitive Analysis: Continuously assess market competition by comparing C3’s brands and products with those of competitors and identifying areas for improvement and/or opportunity.
• Marketing Communications: Help define product marketing communication objectives and provide source data to ensure consistent and effective messaging across both retail and wholesale channels.
• Retail & Sales Strategy: Collaborate with retail and wholesale operations teams, budtenders, sales managers and field teams to develop and implement product marketing strategies aimed at increasing market share.
• New Product Introduction: Manage the marketing-side processes of bringing new products to market, including launch materials and requirements, retail and wholesale channel training materials and coordinating with retail operations and sales directors to establish time schedules.
• Ongoing Support: Leverage all parts of the marketing mix to create effective ongoing brand and product marketing programs, including advertising, trade, digital, promotional, and events with the goal of building strong, long-term brand loyalty, not just through initial campaigns but also through continuous engagement, community-building activities, and tailored content for retail and wholesale partners
• Budget Management: Manage and allocate brand marketing budgets effectively to ensure maximum ROI across campaigns and product launches.
• Performance Metrics and Reporting: Develop KPIs and performance metrics to evaluate the success of marketing initiatives. Create and present regular reports on campaign effectiveness, market trends, and customer insights.

SUPERVISORY RESPONSIBILITIES:

No direct supervision. This team member will set performance standards and monitor the progress of product and brand marketing.

JOB REQUIREMENTS:

• Minimum 5 years of marketing experience in a similar role.
• Proven track record of successfully managing product lines from conception through market launch.
• Demonstrated ability to partner to develop and execute product marketing strategies with a marketing team.
• Exceptional knowledge of the cannabis industry including state-level compliance and marketing restrictions.
• Past success in collaborative and innovative environments.
• Ability to travel up to 25%.
• Must be 21 years of age or older and have reliable transportation
• Must be willing to submit to a background check.

COMPETENCIES:

• Creativity & Innovation: Ability to generate new and unique ideas for product marketing that drive differentiation and consumer interest.
• Adaptability: Comfort with the fast-paced, ever-evolving cannabis industry, and ability to pivot strategies as needed based on shifting market conditions or internal priorities.
• Analytical Skills: Strong ability to analyze market data, customer feedback, and sales trends.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
• Project Management: Proven ability to manage multiple projects simultaneously, ensuring timely and successful completion.
• Problem-Solving: Strong problem-solving and decision-making skills, with a proactive approach to identifying and addressing issues.
• Team Collaboration: Ability to work collaboratively with cross-functional teams, including sales, retail, production, and cultivation.
• Technical Proficiency: Proficiency in product management software and tools.

This is an exciting opportunity to work in the core team of On Purpose London, an international social enterprise dedicated to developing leaders for transformative change.

About On Purpose

We develop leaders who will help transform our economy – putting purpose before profit to create a system that is equitable and regenerative. Working here puts you at the heart of an inspirational mix of people and organisations working to create positive change. You will create impact by shaping leaders who will have a transformative effect on the economy, and expose you to significant learning and development opportunities for yourself.

Our Associate Programme will celebrate its fifteenth year in 2025. Running twice a year, the year-long programme works with a select group of high-potential career changers from a range of professional backgrounds, matching them to work with purpose-led organisations, and supporting them through inspiring learning and development.

On Purpose is a verified People and Planet First social enterprise. We are a member of Social Enterprise UK, a founding UK B Corp, and a London Living Wage employer. We are based in London, near Euston, and also have offices in Paris and Berlin.

About the role

This is a full-time, fixed-term contract for a 14-week period, covering for a team member on sabbatical. The role has the following primary responsibilities:

• Create and support management of content across our digital platforms, including social media, websites, and email newsletters.
• Working closely with the Communications & Marketing Manager to implement and monitor the Associate Programme recruitment campaign.
• Liaise with job boards to promote our Associate Programme.
• Support the Head of Business Development & Community’s and the Communications & Marketing Manager’s B2B marketing strategies.
• Social media management and monitoring.
• Support and run logistics of both online and in person events, including an in-person induction week for a new Associate cohort.
• With support of the System Administrator, managing technical updates to the Associate Programme application processes and user journey.
• Maintain and improve the On Purpose website and manage social media advertising strategies.

Like all members of the On Purpose London team, you will have the opportunity to contribute to wider strategic initiatives, and work in collaboration with On Purpose team members in other cities (Paris and Berlin). We value inclusivity and people at all stages of their career and length of service at On Purpose are asked their opinions and encouraged to share ideas.

This role will work closely with the whole team and will be managed by the Communications and Marketing Manager.

About you

We're looking for a candidate adept at delivering communications and marketing efforts across multiple platforms. If you're skilled at communicating effectively and eager to apply your talents to support On Purpose's mission, we'd be excited to hear from you.

Essential skills:

• Proven experience in communications or marketing (demonstrable through internships, professional or voluntary roles).
• Strong communication abilities (copy-editing, proofing, verbal and written communications).
• Proficiency in creating visually engaging content for various digital platforms, using tools such as Canva or similar.
• Proficiency in managing and optimising social media platforms for business use.
• Experience in Excel/Google Sheets.
• Detail-oriented with a structured approach to work.
• Ability to multitask and manage priorities across diverse stakeholders.
• Comfortable using tech platforms.
• Genuine interest in using business for good.

Desirable skills:

• Degree in Communications, Marketing or English (or a similar field).
• Familiarity using Canva, Salesforce, Google Analytics, Wagtail and Meta Ads.
• Interest or experience in video content creation.
• Web design skills.
• Background in social enterprise or non-profit sectors.

We are a community that welcomes diversity in all forms, from a wide variety of professional and personal backgrounds. We encourage applications from anyone who’s passionate about purpose-led work.

Working arrangements

This full-time, fixed contract role offers a hybrid working model with an expectation of two office days per week at our office in Euston. We support flexible working arrangements and will consider requests to accommodate different needs.

Benefits

We care about everyone we work with and therefore have high aspirations for what we’ll each get out of working at On Purpose. We want our time working together to be challenging and rewarding as well as fun and enjoyable. Benefits include:

• The chance to work at a genuinely purpose-first organisation.
• A trusting, collaborative and flexible work environment
• A 25 day holiday allowance (pro-rata), plus UK bank holidays and your birthday.
• Access to our Associate Programme’s training sessions every Friday.
• Climate perks - up to 1 extra day holiday if travelling somewhere by train, ferry, or other low-carbon options instead of flying.
• Networking opportunities - by joining the On Purpose, you will have access to a community of 4000+ purpose-driven, like-minded people.

Applications

To apply, click the link to submit your CV + a supporting statement (up to 500 words). Your supporting statement is an important part of your application and we’d love to hear:

1. Why you’re interested in this role, and what draws you to working with On Purpose and our mission/values.
2. About you - Introduce yourself and describe how your skills are suited to delivering the role. Share how you've previously used these skills to achieve a positive outcome, and mention any additional strengths you would bring to the team.

Due to the high volume of applications we anticipate for this position, we reserve the right to close the vacancy early if we find the right candidate ahead of the advertised closing date. We encourage interested applicants to apply early to ensure their applications are considered.

Important dates:

• Deadline for applications:Thursday 5th December, 9:00 am (GMT).
• Interviews:If successful, you will be invited to do a video interview on w/c 9th December.
• Role start date:either 20th or 27th January 2025, depending on needs of the team and the individual.

Go Fish Digital is seeking a Social Media Marketing intern to assist in a variety of roles, with a focus on social media copywriting and content strategy. We’re looking for self-starters who are passionate about the internet and digital media. Successful interns will possess a creative personality, a high level of attention to detail, enjoy building relationships, have an active online presence, and stay up-to-date on new innovations and trends in social media.

We have a trusting and flexible work culture, but it comes with responsibility, so you’ll need to be the type of worker who is disciplined enough to get things done without someone watching over your shoulder. We are looking for someone to bring great ideas to the table and be unafraid to ask questions.

You will:

• Fill a wide variety of roles related to social media, with a different workflow every day
• Work with our team to plan and implement online marketing campaigns
• Brainstorm to create interesting content and marketing ideas for a wide variety of clients
• Help serve as community manager, by posting content, responding to users, and flagging issues to internal teams
• Use analytics and other reporting tools to identify opportunities
• Develop social media assets, including copy, images, and/or video for brands
• Perform audits to identify untapped opportunities

You should have some or all of the following attributes:

• Junior or senior at a four-year university
• Strong writing skills
• Active, engaged, and knowledgeable social media user
• Organized, self-starter, and creative
• Detail-oriented

Bonus Points:

• Knowledge of social media marketing tools such as Sprout Social, Canva, etc.
• You maintain your own blog or online portfolio
• Prior copywriting experience

Hours and Location

This internship begins spring 2025. Applicants must be available for 12 weeks or longer during the spring and should expect to work approximately 10-20 hours per week, at least one in person in our office in downtown Raleigh, NC.

Benefits & Culture

Go Fish Digital is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe that when our team members can be their authentic selves at work, our community becomes more confident, creative, and productive.

Guidelines for Your Application

What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don’t forget to mention your salary expectations.

Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

The Weight of the Cover Letter: It’s more than just a formality – it’s our first introduction to you. Make it count. Without it, your application won't be reviewed.

Note on ‘Quick Apply’: This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

We could be a good fit if you've made it all the way down to here!

Adherence to these guidelines is paramount.

Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

We appreciate the effort you put into your application and look forward to getting to know you better!

About the Role

We’re looking for an ambitious Product Marketing Manager to join Time Doctor’s marketing team. You’ll be responsible for marketing our employee productivity software in ways that strengthen the brand and meet revenue goals. You’ll be a strong voice in our messaging and positioning, working with the marketing, sales, and design teams to develop marketing materials and implement the most profitable plans to promote our products in the market.

For this role, you must be a creative and quantitative thinker, capable of clear and proactive communication and collaboration across multiple departments. You should be familiar with product marketing techniques and competitive market analysis while having a proven track record of success in a SaaS company.

What You Will Do

You will play a key leadership role in helping us grow and mature the Product organization at Time Doctor. Partnering with the CPO and the Director of Marketing, you will help build and formalize a new Product Marketing function, operationalize new processes, engage with internal and external stakeholders to execute on key strategic initiatives, and be an ambassador to the Product team.

Your Responsibilities

• Develop and Operationalize Product Marketing programs – Product positioning, Competitor research, Win/Loss Analysis, Sales and Marketing collaboration
• Analyze market trends and the competitive landscape to guide positioning for Time Doctor - be an expert on our competition and how they are positioned
• Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
• Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn
• Develop a marketing plan for the products you support in conjunction with our marketing and product teams, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
• Plan and execute the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works
• Educate internal teams about product changes and updates
• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal sales tools, assets, and external collateral and teach them how and when to use it
• Merge data driven market understanding with customer feedback to prioritize go to market strategies
• Maintain a high-level customer-facing roadmap
• Coordinate mass customer communication from all teams, ensuring balanced communication and alignment

Required Skills and Experience

• 5+ years of experience in Product Marketing or Program Management roles, ideally in enterprise SaaS environments
• Demonstrated track record in successful GTM SaaS programs and leading cross-functional initiatives
• Experience leading SaaS product pivots, market expansions and/or entering new markets
• A background in product management is a plus
• Experience in market analysis
• Strong communication skills
• A keen eye for detail
• Creativity
• An analytical mind and strong quantitative skills
• A native English speaker (this role will involve a lot of copywriting)
• Comfort working with and managing a remote team

This is a full-time, 100% remote position. Time Doctor is an equal-opportunity employer and values diversity within our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About Us

Our vision is to be the most trusted time-tracking and productivity application for remote teams. We help companies and employees do their best work. We are looking for people passionate about spreading the practice of remote work with all of the benefits that come with it. We believe that office life is antiquated, that geography should not limit your career prospects, and that people should be able to work from wherever they want.

We’re a diverse global team of over 150 people working 100% remotely in over 40 different countries. We’re looking for innovative team members ready to help us modernize remote work. Learn more about us here - https://people.timedoctor.com/

OBRIO is an IT company with Ukrainian roots inside Genesis business ecosystem. Our team consists of more than 120talented professionals whose ambitions and striving for success help us build the best products on the market. We have offices in Kyiv and Warsaw.
We are developing Nebula — the biggest brand in the spiritual niche. Nebula has over 45 million users worldwide and has been ranked as the № 1 lifestyle app of the day in the Apple Store and Play Market in the USA, Canada, and Australia several times. Nebula is available on iOS, Android, and Web.
Our mission is to make people happier by improving the quality of their relationships.

Here are some details we would like to share with you:

• Nebulais #1 in its niche in terms of downloads and revenue targets;
• 45 million users worldwide;
• Users from 50+ countries;
• 4.8 — our average AppStore rating (with more than 215 thousand ratings.

Who are we looking for?
Now we are looking for aCreative Marketing Specialist to develop creative ideas for a variety of tasks, from social media creatives to brand advertising, and help us boost our growth!

Your impact:

• Monitor and analyze the creative output of our competitors and adjacent niches to identify trends, best practices, and new opportunities for innovation;
• Maintain an up-to-date backlog of all important experiments and tests, ensuring that our creative team has access to the latest data and insights;
• Take part in creative meetings, ideate new creative concepts;
• Cooperate with marketing managers in order to meet their requirements for quantity, quality and types of video creatives;
• Analyze competitors & quickly implement their up to date creative ideas.

About you:

• Preferably 2+ years in marketing industry, candidates with less experience are welcome as well;
• Upper Intermediate/Advanced English is a must for us;
• Experience in working with Chat GPT, Midjourney, Kaiber or similar AI-generative tools;
• Excellent communication and collaboration skills, with the ability to work in a team and thrive in a fast-paced, dynamic work environment;
• Attentive to details, high level of self-organization and time management.

Why OBRIO is the best place to work?

• Unleash Your Ambitions: Our company was built by ambitious people who never settle for less. By joining OBRIO, you'll have the chance to unleash your own ambitions and achieve your career dreams.
• We don’t just give you opportunities for growth and development, we give you maximum autonomy and believe we can’t do without you and your active thinking.
• Innovate and Be Creative: We embrace innovation and creativity at OBRIO, and we encourage our team members to bring their unique ideas to the table. You'll have the chance to explore new solutions and make a real impact on our company's success.
• Here you’ll be part of the product creation process, from discussing ideas to implementing and testing cool product solutions in real life.
• Collaborate in a Team Environment: We believe that success is a team effort. When you join OBRIO, you'll have the chance to collaborate with talented individuals who share your passion for achieving outstanding results.
• At OBRIO, we’ve gathered influential experts, all of whom are open to sharing their knowledge and ready to help solve issues based on their experience. This is the company where you can quickly reach your potential and advance your career.

Our benefits:

• Benefit from the flexibility to work from anywhere in the world;
• Work from the comfort of your home or from one of our offices in Kyiv or Warsaw. The choice is yours!
• Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company;
• Don't worry about getting the right equipment, we've got you covered if necessary;
• Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period;
• Keep learning with our extensive corporate library, internal online meetings, and lectures;
• Grow your skills with our training compensation program;
• Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support, and help for third-country nationals;
• Have fun with our online events and team-building activities

Here's what our hiring journey for this position looks like: Initial Screening ➡️ Skill Assessment ➡️ Team Interview ➡️ Final Check ➡️ Job Offer.

Let's team up and reach for the stars together!

More about us on social media: Facebook, Instagram, LinkedIn, TikTok.

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